The Resource Deviate : the science of seeing differently, Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci
Deviate : the science of seeing differently, Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci
Resource Information
The item Deviate : the science of seeing differently, Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Forsyth County Public Library.This item is available to borrow from 2 library branches. This resource has been enriched with EBSCO NoveList data.
Resource Information
The item Deviate : the science of seeing differently, Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Forsyth County Public Library.
This item is available to borrow from 2 library branches.
This resource has been enriched with EBSCO NoveList data.
- Summary
- "Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, [neuroscientist] Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others, and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life and work. Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery."--Jacket
- Language
- eng
- Edition
- First edition.
- Extent
- xv, 332 pages
- Contents
-
- The lab of misfits
- Being in color
- Information is meaningless
- Making sense of the senses
- The illusion of illusions
- The frog who dreamed of being a prince
- The physiology of assumptions
- Changing the future past
- Making the invisible visible
- Celebrate doubt
- The ecology of innovation
- A beginning : why deviate?
- Isbn
- 9780316300193
- Label
- Deviate : the science of seeing differently
- Title
- Deviate
- Title remainder
- the science of seeing differently
- Statement of responsibility
- Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci
- Subject
-
- trueCognitive science
- trueVisual perception
- trueScience Writing -- Biology
- trueCognitive neuroscience
- trueInsight
- trueHuman behavior
- Neurosciences
- trueCreativity
- trueCognition
- trueBusiness and economics -- Popular psychology
- trueEpiphanies
- truePerception
- trueIntuition
- trueCreativity in business
- trueSenses and sensation
- Language
- eng
- Summary
- "Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, [neuroscientist] Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others, and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life and work. Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery."--Jacket
- Summary
- The world-renowned neuroscientist, entrepreneur and two-time TED speaker explores how understandings about how the world is perceived can expand humanity's ability to create and innovate
- http://library.link/vocab/ext/novelist/bookUI
- 10558711
- Cataloging source
- BTCTA
- http://library.link/vocab/creatorName
- Lotto, R. Beau
- Dewey number
- 152.14
- Illustrations
- illustrations
- Index
- index present
- LC call number
- BF241
- LC item number
- .L68 2017
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Cardilli, Luna Margherita
- Socci, Ljudmilla
- http://library.link/vocab/resourcePreferred
- True
- http://library.link/vocab/subjectName
-
- Visual perception
- Perception
- Senses and sensation
- Neurosciences
- Target audience
- adult
- http://bibfra.me/vocab/lite/titleRemainder
- the science of seeing differently
- Label
- Deviate : the science of seeing differently, Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci
- Bibliography note
- Includes bibliographical references (pages 311-317) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type code
-
- txt
- sti
- Content type MARC source
-
- rdacontent
- rdacontent
- Contents
- The lab of misfits -- Being in color -- Information is meaningless -- Making sense of the senses -- The illusion of illusions -- The frog who dreamed of being a prince -- The physiology of assumptions -- Changing the future past -- Making the invisible visible -- Celebrate doubt -- The ecology of innovation -- A beginning : why deviate?
- Dimensions
- 24 cm
- Edition
- First edition.
- Extent
- xv, 332 pages
- Isbn
- 9780316300193
- Lccn
- 2016962966
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations
- System control number
-
- (OCoLC)932173743
- (OCoLC)ocn932173743
- 528595
- Label
- Deviate : the science of seeing differently, Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci
- Bibliography note
- Includes bibliographical references (pages 311-317) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type code
-
- txt
- sti
- Content type MARC source
-
- rdacontent
- rdacontent
- Contents
- The lab of misfits -- Being in color -- Information is meaningless -- Making sense of the senses -- The illusion of illusions -- The frog who dreamed of being a prince -- The physiology of assumptions -- Changing the future past -- Making the invisible visible -- Celebrate doubt -- The ecology of innovation -- A beginning : why deviate?
- Dimensions
- 24 cm
- Edition
- First edition.
- Extent
- xv, 332 pages
- Isbn
- 9780316300193
- Lccn
- 2016962966
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations
- System control number
-
- (OCoLC)932173743
- (OCoLC)ocn932173743
- 528595
Subject
- trueBusiness and economics -- Popular psychology
- trueCognition
- trueCognitive neuroscience
- trueCognitive science
- trueCreativity
- trueCreativity in business
- trueEpiphanies
- trueHuman behavior
- trueInsight
- trueIntuition
- Neurosciences
- truePerception
- trueScience Writing -- Biology
- trueSenses and sensation
- trueVisual perception
Genre
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Writing style Writing style terms tell us how a book is written, from the complexity of the language to the level of the detail in the background.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.forsythpl.org/portal/Deviate--the-science-of-seeing-differently-Beau/7jLJo7hapYg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.forsythpl.org/portal/Deviate--the-science-of-seeing-differently-Beau/7jLJo7hapYg/">Deviate : the science of seeing differently, Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.forsythpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.forsythpl.org/">Forsyth County Public Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.forsythpl.org/portal/Deviate--the-science-of-seeing-differently-Beau/7jLJo7hapYg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.forsythpl.org/portal/Deviate--the-science-of-seeing-differently-Beau/7jLJo7hapYg/">Deviate : the science of seeing differently, Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.forsythpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.forsythpl.org/">Forsyth County Public Library</a></span></span></span></span></div>
