The Resource Liquid gold, DCD Media (Firm)

Liquid gold, DCD Media (Firm)

Label
Liquid gold
Title
Liquid gold
Statement of responsibility
DCD Media (Firm)
Contributor
Film distributor
Production company
Subject
Genre
Language
  • eng
  • eng
  • eng
  • eng
Summary
This program tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years. With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the market is fiercely fought over by the world's multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
9 & up
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • DCD Media (Firm)
  • Films Media Group
Runtime
59
Series statement
The Foods That Make Billions
http://library.link/vocab/subjectName
  • Beverage industry
  • Bottled water
  • Marketing
  • Video recordings
  • Educational films
Target audience
adult
Technique
live action
Label
Liquid gold, DCD Media (Firm)
Link
http://catalog.forsythpl.org/polaris/custom/videoLogin.aspx?url=75347
Instantiates
Publication
Copyright
Note
Streaming video file encoded with permission for digital streaming by Films Media Group on August 05, 2015
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
  • Choice for the Same Product
  • (2:14)
  • U.K. Branding Success: Perrier
  • (2:52)
  • Water Market in the U.S. and the U.K.
  • (3:36)
  • Perrier Crisis
  • (2:28)
  • Buy British Campaign Favors Highland Spring
  • (2:36)
  • Introduction: Bottled Water Beginnings
  • Popularity of Still Water and Plastic Bottles
  • (2:15)
  • Age of the Foodies
  • (2:19)
  • Fitness and Health
  • (3:05)
  • Doubled Sales
  • (2:02)
  • Pepsi's Aquafina
  • (3:07)
  • (3:15)
  • Coca Cola's Dasani
  • (2:50)
  • Recall of Dasani
  • (1:20)
  • One Water
  • (3:03)
  • Ethical Strategies
  • (3:51)
  • Environmental Impact
  • (3:24)
  • Nestlé and Danone
  • Expanding Markets
  • (2:20)
  • Marketing to Emerging Countries
  • (2:21)
  • Turn of the Century Product
  • (1:21)
  • Credits: Liquid Gold
  • (0:42)
  • (2:21)
  • Evian: Pure Mountain Water
  • (2:26)
  • Pure Life: An Industrialized Product
  • (1:58)
Dimensions
unknown
Extent
1 online resource (1 video file (58 min., 4 sec.))
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
sound, color.
Publisher number
  • 75346s
  • 75347
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • 100075347
  • (OCoLC)929721773
  • (FOD)100075347
System details
System requirements: FOD playback platform
Video recording format
other
Label
Liquid gold, DCD Media (Firm)
Link
http://catalog.forsythpl.org/polaris/custom/videoLogin.aspx?url=75347
Publication
Copyright
Note
Streaming video file encoded with permission for digital streaming by Films Media Group on August 05, 2015
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
  • Choice for the Same Product
  • (2:14)
  • U.K. Branding Success: Perrier
  • (2:52)
  • Water Market in the U.S. and the U.K.
  • (3:36)
  • Perrier Crisis
  • (2:28)
  • Buy British Campaign Favors Highland Spring
  • (2:36)
  • Introduction: Bottled Water Beginnings
  • Popularity of Still Water and Plastic Bottles
  • (2:15)
  • Age of the Foodies
  • (2:19)
  • Fitness and Health
  • (3:05)
  • Doubled Sales
  • (2:02)
  • Pepsi's Aquafina
  • (3:07)
  • (3:15)
  • Coca Cola's Dasani
  • (2:50)
  • Recall of Dasani
  • (1:20)
  • One Water
  • (3:03)
  • Ethical Strategies
  • (3:51)
  • Environmental Impact
  • (3:24)
  • Nestlé and Danone
  • Expanding Markets
  • (2:20)
  • Marketing to Emerging Countries
  • (2:21)
  • Turn of the Century Product
  • (1:21)
  • Credits: Liquid Gold
  • (0:42)
  • (2:21)
  • Evian: Pure Mountain Water
  • (2:26)
  • Pure Life: An Industrialized Product
  • (1:58)
Dimensions
unknown
Extent
1 online resource (1 video file (58 min., 4 sec.))
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
sound, color.
Publisher number
  • 75346s
  • 75347
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • 100075347
  • (OCoLC)929721773
  • (FOD)100075347
System details
System requirements: FOD playback platform
Video recording format
other

Library Locations

  • Cumming LibraryBorrow it
    585 Dahlonega Street, Cumming, GA, 30040, US
    34.220596 -84.131772
  • Hampton Park LibraryBorrow it
    5345 Settingdown Road, Cumming, GA, 30041, US
    34.305256 -84.067603
  • Post Road LibraryBorrow it
    5010 Post Road, Cumming, GA, 30040, US
    34.205256 -84.220792
  • Sharon Forks LibraryBorrow it
    2820 Old Atlanta Road, Cumming, GA, 30041, US
    34.11878 -84.156553
Processing Feedback ...