Coverart for item
The Resource Pots of gold, DCD Media (Firm)

Pots of gold, DCD Media (Firm)

Label
Pots of gold
Title
Pots of gold
Statement of responsibility
DCD Media (Firm)
Contributor
Film distributor
Production company
Subject
Genre
Language
  • eng
  • eng
  • eng
  • eng
Summary
Through yoghurt we can really explore our relationship with food and health. With access to the world's largest food companies, this program travels to Japan, Finland, France to explain how yoghurt's most important role has been to lead the food industry into the lucrative new market of functional food. It also shows how our changing lifestyles and obsession with health shaped the changing food industry and how health has become a new currency for the food business. It tells the story of the battle between taste and health fought by giant food companies. The food companies are making bold health claims for their products, but the research does not always back up the adverts. Do those friendly bacteria really do what they say?
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
9 & up
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • DCD Media (Firm)
  • Films Media Group
Runtime
54
Series statement
The Foods That Make Billions
http://library.link/vocab/subjectName
  • Advertising
  • Food industry and trade
  • Yogurt
  • Educational films
Target audience
adult
Technique
live action
Label
Pots of gold, DCD Media (Firm)
Link
http://catalog.forsythpl.org/polaris/custom/videoLogin.aspx?url=75349
Instantiates
Publication
Copyright
Note
Streaming video file encoded with permission for digital streaming by Films Media Group on August 05, 2015
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
  • Product Packaging
  • (1:54)
  • Reinventing Yogurt
  • (2:45)
  • Distribution Changes
  • (3:13)
  • Fruit Corner Innovation
  • (3:58)
  • Foreign Takeover
  • (3:47)
  • Story of Yogurt
  • Probiotic Marketing Strategy
  • (3:59)
  • Actimel
  • (3:26)
  • Daily Dose Concept
  • (2:21)
  • Manipulating Health Confusion
  • (3:03)
  • Benecol
  • (2:48)
  • (1:57)
  • Health Claim Controversy
  • (3:02)
  • Healthy Food Adaptation
  • (2:35)
  • Health and Wellness Companies
  • (2:01)
  • Creating a Nutritional Magic Bullet
  • (3:06)
  • Credits: Pots of Gold
  • (0:40)
  • Functional Food Revolution
  • (3:14)
  • Ski Yogurt
  • (3:24)
  • Added Value Products
  • (2:23)
Dimensions
  • other
  • unknown
Extent
1 online resource (1 video file (53 min., 48 sec.))
File format
one file format
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
sound, color.
Publisher number
  • 75346s
  • 75349
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • 100075349
  • (OCoLC)929722207
  • (FOD)100075349
System details
System requirements: FOD playback platform
Video recording format
other
Label
Pots of gold, DCD Media (Firm)
Link
http://catalog.forsythpl.org/polaris/custom/videoLogin.aspx?url=75349
Publication
Copyright
Note
Streaming video file encoded with permission for digital streaming by Films Media Group on August 05, 2015
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
  • Product Packaging
  • (1:54)
  • Reinventing Yogurt
  • (2:45)
  • Distribution Changes
  • (3:13)
  • Fruit Corner Innovation
  • (3:58)
  • Foreign Takeover
  • (3:47)
  • Story of Yogurt
  • Probiotic Marketing Strategy
  • (3:59)
  • Actimel
  • (3:26)
  • Daily Dose Concept
  • (2:21)
  • Manipulating Health Confusion
  • (3:03)
  • Benecol
  • (2:48)
  • (1:57)
  • Health Claim Controversy
  • (3:02)
  • Healthy Food Adaptation
  • (2:35)
  • Health and Wellness Companies
  • (2:01)
  • Creating a Nutritional Magic Bullet
  • (3:06)
  • Credits: Pots of Gold
  • (0:40)
  • Functional Food Revolution
  • (3:14)
  • Ski Yogurt
  • (3:24)
  • Added Value Products
  • (2:23)
Dimensions
  • other
  • unknown
Extent
1 online resource (1 video file (53 min., 48 sec.))
File format
one file format
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
sound, color.
Publisher number
  • 75346s
  • 75349
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • 100075349
  • (OCoLC)929722207
  • (FOD)100075349
System details
System requirements: FOD playback platform
Video recording format
other

Library Locations

  • Cumming LibraryBorrow it
    585 Dahlonega Street, Cumming, GA, 30040, US
    34.220596 -84.131772
  • Hampton Park LibraryBorrow it
    5345 Settingdown Road, Cumming, GA, 30041, US
    34.305256 -84.067603
  • Post Road LibraryBorrow it
    5010 Post Road, Cumming, GA, 30040, US
    34.205256 -84.220792
  • Sharon Forks LibraryBorrow it
    2820 Old Atlanta Road, Cumming, GA, 30041, US
    34.11878 -84.156553
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