Coverart for item
The Resource The age of plenty, DCD Media (Firm)

The age of plenty, DCD Media (Firm)

Label
The age of plenty
Title
The age of plenty
Statement of responsibility
DCD Media (Firm)
Contributor
Film distributor
Production company
Subject
Genre
Language
  • eng
  • eng
  • eng
  • eng
Summary
This episode tells the incredible story of how business has turned grain into one of the biggest success stories of the modern food industry. With unprecedented access to the world's largest food companies, including Kellogg's, it shows how the original processed, convenience food ushered in a modern age of plenty in terms of choice and abundance. Cereals are cheap and abundant but their real value lies in the processing, advertising and marketing that goes into creating well-known brands. It's a controversial business that both responds to and drives our changing relationship with food and our obsession with health
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
9 & up
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • DCD Media (Firm)
  • Films Media Group
Runtime
57
Series statement
The Foods That Make Billions
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Food industry and trade
  • Processed foods
  • Video recordings
  • Educational films
Target audience
adult
Technique
live action
Label
The age of plenty, DCD Media (Firm)
Link
http://catalog.forsythpl.org/polaris/custom/videoLogin.aspx?url=75348
Instantiates
Publication
Copyright
Note
Streaming video file encoded with permission for digital streaming by Films Media Group on August 05, 2015
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
  • Food Advertising Model
  • (2:48)
  • Breakfast Cereal Advertising
  • (2:08)
  • Breakfast Wars
  • (3:58)
  • Adding Value to Breakfast Cereal
  • (3:42)
  • Cereal Nutrition Debate
  • (4:57)
  • Breakfast Cereal Revolution
  • Fortified Cereals
  • (2:14)
  • Granola Entrepreneurs
  • (3:21)
  • Alpen Cereal
  • (1:51)
  • Bran Craze
  • (2:57)
  • Own Label Threat
  • (3:39)
  • (2:39)
  • Consumer Brand Loyalty
  • (2:58)
  • Processed Food Advertising Regulation
  • (2:50)
  • Responding to Nutrition Requirements
  • (2:04)
  • Cereal Bar Trend
  • (2:32)
  • Selling Convenience
  • (2:34)
  • Choc n' Roll Launch
  • Credits: The Age of Plenty
  • (0:41)
  • (3:11)
  • Breakfast Cereal History
  • (3:05)
  • Corn Flakes Advertising Campaign
  • (2:14)
Dimensions
unknown
Extent
1 online resource (1 video file (56 min., 34 sec.))
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
sound, color.
Publisher number
  • 75346s
  • 75348
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • 100075348
  • (OCoLC)929722359
  • (FOD)100075348
System details
System requirements: FOD playback platform
Video recording format
other
Label
The age of plenty, DCD Media (Firm)
Link
http://catalog.forsythpl.org/polaris/custom/videoLogin.aspx?url=75348
Publication
Copyright
Note
Streaming video file encoded with permission for digital streaming by Films Media Group on August 05, 2015
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
  • Food Advertising Model
  • (2:48)
  • Breakfast Cereal Advertising
  • (2:08)
  • Breakfast Wars
  • (3:58)
  • Adding Value to Breakfast Cereal
  • (3:42)
  • Cereal Nutrition Debate
  • (4:57)
  • Breakfast Cereal Revolution
  • Fortified Cereals
  • (2:14)
  • Granola Entrepreneurs
  • (3:21)
  • Alpen Cereal
  • (1:51)
  • Bran Craze
  • (2:57)
  • Own Label Threat
  • (3:39)
  • (2:39)
  • Consumer Brand Loyalty
  • (2:58)
  • Processed Food Advertising Regulation
  • (2:50)
  • Responding to Nutrition Requirements
  • (2:04)
  • Cereal Bar Trend
  • (2:32)
  • Selling Convenience
  • (2:34)
  • Choc n' Roll Launch
  • Credits: The Age of Plenty
  • (0:41)
  • (3:11)
  • Breakfast Cereal History
  • (3:05)
  • Corn Flakes Advertising Campaign
  • (2:14)
Dimensions
unknown
Extent
1 online resource (1 video file (56 min., 34 sec.))
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
sound, color.
Publisher number
  • 75346s
  • 75348
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • 100075348
  • (OCoLC)929722359
  • (FOD)100075348
System details
System requirements: FOD playback platform
Video recording format
other

Library Locations

  • Cumming LibraryBorrow it
    585 Dahlonega Street, Cumming, GA, 30040, US
    34.220596 -84.131772
  • Hampton Park LibraryBorrow it
    5345 Settingdown Road, Cumming, GA, 30041, US
    34.305256 -84.067603
  • Post Road LibraryBorrow it
    5010 Post Road, Cumming, GA, 30040, US
    34.205256 -84.220792
  • Sharon Forks LibraryBorrow it
    2820 Old Atlanta Road, Cumming, GA, 30041, US
    34.11878 -84.156553
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